In planning the concept for our market stall we thought it would be important our products to have a strong relation to the stalls design theme. The products we will be producing and selling styluses, beanies, hand boards and small glass bottles. The design theme we came up with that seemed relevant to these products was one with strong Australian cultural influence from things like surfing and the beach. We have decided on calling our products collectively as 'Ocka'. Ocka is a relatively unknown Australian slang word with no exact meaning but it basically refers to a traditional Aussie bloke. The target audience for our stall is likely to be young Australians that are somewhat conscience of Aussie fashion and culture and could be probably be defined as Ocka's!
