Cadbury's Dairy Milk chocolate comes in a dark purple packaging. The packaging design is very simple and includes the Cadbury logo, the Dairy Milk logo and an image of a piece of chocolate. The Cadbury logo is a script font that flows smoothly through the design and is coloured either gold or white depending on the product. The Dairy Milk logo is a large block letter font with slight serifs and is written in capitals. The Dairy Milk logo is shaped like a wave and the Cadbury logo fits in neatly above it. Below both of these logos is an image of an individual piece of unwrapped Cadbury chocolate. The plain packaging design and the purple/ gold/ white colour theme give the design a luxurious and quality feel that is commonly associated with chocolate. The image helps to refresh your memory and ignite your craving for the taste of Cadbury Dairy Milk chocolate.
Until only a few years ago, Cadbury Dairy Milk chocolate came in traditional chocolate packaging that included a foil wrapper that was packaged in paper. Cadbury Dairy milk now comes in plastic packaging giving the product a cheaper feel and reminding you that this is not a high quality chocolate product. There is limited information on why Cadbury chose to lower the quality of their packaging but one would assume it was cost related.
Ferrero Rocher utlize a very different style of packaging to Cadbury and instead incorporate several different elements to the design of their products. Ferrero Rocher chocolates are packaged individually and are then contained in a clear plastic casing that is different depending on the amount of chocolates being purchased. Each individual chocolate comes wrapped in gold coloured foil that then sits in a brown paper casing that has gold highlights around the edges. A small sticker with the Ferrero Rocher logo sits on top of each of the chocolates. A thin, serif font is used for the logo which is coloured brown and sits upon a white background. An image of an unwrapped Ferrero Rocher chocolate is included in the logo that is placed on the plastic outer packaging but is not included on the logo used on the individual chocolates.
The plastic packaging comes in all different shapes and sizes that differ depending on the amount of chocolates inside. Some boxes are shaped for special occasions like Christmas or Valentines Day. The plastic packaging is thin and clear and is kept relatively plain except for having some sort of base to hold the chocolates in place. The use of all of these elements successfully demonstrates the brands value and makes Ferrero Rocher seem like a high quality product. The metallic gold colour used and the use of different textures shows that the company goes the extra mile to make their product stand out. These techniques paired with a great tasting chocolate are what easily separates Ferreo Rocher from lower quality brands like Cadbury.
http://www.quora.com/Why-is-chocolate-rarely-wrapped-in-foil-and-paper-these-days
